In todays marketplace, eco-friendly product options can prove to be a tough sell, often because consumers have negative perceptions about sustainable products — they are seen as being more expensive, less effective, or less attractive. According to a new study from the UBC Sauder School of Business, however, those reasons could run even deeper — and may even depend on how consumers think.
The Peter P. Dhillon Centre for Business Ethics is accepting applications for participation in the 8th Annual Milgard Invitational Case Competition on Social Responsibility. Four business students will represent UBC Sauder at the international competition in Seattle on March 1, 2019. Applications from individuals or teams will be accepted until Wednesday, January 9, 2019.
There was no shortage of responsible business issues in the news during 2018 and the Dhillon Centre for Business Ethics at UBC Sauder had opportunities to share its expertise and insights on topics as diverse as ethical investing, pro-social consumer behaviour, the implications of the #metoo movement for business, and obligations of companies to stakeholders.
According to a new study from the UBC Sauder School of Business, increasing the size of women’s washrooms and adding unisex washroom options can contribute to increased gender equity, customer satisfaction and sales volume in business facilities.